Gaming For a Cause: Gamers Worldwide Join the Quest to Conquer Cancer

04/02/2019


(TORONTO, ON, February 4) – Gamers know all about battling unstoppable foes in the gaming world. Now they have a chance to take part in an even greater challenge – conquering cancer.

Quest to Conquer Cancer is an exciting new fundraising initiative launched by The Princess Margaret Cancer Foundation. Beginning today until February 10, gamers and streamers from around the world will come together to raise funds for life-saving cancer research at Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world.  

“We’re excited to be teaming up with global gaming influencers for the first time,” says Michael Burns, President and CEO of The Princess Margaret Cancer Foundation.  “This is another opportunity for us to raise significant awareness and funding to help The Princess Margaret conquer cancer in our lifetime.”

Hosted by Shaun Hatton (Megashaun), the multi-day gaming journey features global gaming and streaming influencers such as SoaR Gaming, Agent 00, TDI Hockey, AveryHam, Sadokist, Seaside, Clutch Gaming, Kspadetheprospect, DontBeSaad20, Aarav, SunlessKhan, Vansilli. Gaming enthusiasts can donate directly through Tiltify, on the Twitch livestream or on their favourite participating gamer’s livestream.

“Cancer is a deadlier enemy than any game boss, but even the toughest foes can be conquered, and we, in the gaming community, are on this Quest together,” says Shaun Hatton.

The Princess Margaret’s very own gaming superstar, Radiation Oncologist Dr. Alejandro Berlin, will be taking his own quest to conquer cancer to the online world.

Dr. Berlin has been playing video games since he was a teenager. He hopes gamers will take part in Quest and raise funds to help advance cancer research at The Princess Margaret.  He also sees this as an opportunity for gamers to help the cause in other ways besides raising funds.

“I think this is an out-of-the-box initiative with great potential,” says Dr. Berlin. “There are people in the gaming community who have leading-edge technological skills. We in the medical field should start to think about how we can embrace this kind of thinking and explore new ways of incorporating these unique skills into our own quest to advance cancer treatment and care.”

Quest to Conquer Cancer kicks off this afternoon at 3 p.m. EST in a livestreaming event hosted at the Uken Games studio (15 John Street, 2ND Floor in Toronto). Media are encouraged to attend the launch event between 3 p.m. and 8 p.m. Alternatively, you can catch the action online by following the Quest to Conquer Cancer Twitch livestream.

About the Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation (The PMCF) is one of the world’s leading cancer charities. Our vision is to Conquer Cancer In Our Lifetime. The PMCF raises funds for Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world, to deliver future care now. The PMCF has pioneered many successful fundraising programs, including our world-leading Princess Margaret Home Lottery, the Rexall OneWalk to Conquer Cancer and the Enbridge Ride to Conquer Cancer. To learn more, visit www.thepmcf.ca.

About Princess Margaret Cancer Centre 
Princess Margaret Cancer Centre is one of the top 5 cancer research centres in the world and is a member of the University Health Network, which also includes Toronto General and Toronto Western Hospitals, Toronto Rehabilitation Institute and The Michener Institute for Education at UHN. University Health Network is a research hospital affiliated with the University of Toronto. www.theprincessmargaret.ca.